Where Duke's rigor meets Kunshan's reach.
We're a student-run consulting group based at Duke Kunshan University, pairing Duke's academic rigor with unmatched access to Chinese markets to help organizations drive real impact.

What we deliver
A look at work accomplished: here's the kind of work DIIG China Team delivers across our departments.
Strategic Consulting
Market Entry · Competitive Positioning · 5-Year Development Plans
We help organizations decide where to compete and how: market entry strategy, competitive positioning, and long-range development planning grounded in real research.
Market Analysis
Chinese Market Entry · Localization · Opportunity Mapping
Understanding the complexities of the Chinese market and helping international organizations integrate and take advantage of the opportunities here.
Financial Consulting
Investment Strategy · Valuation · Forecasting · Buy-Sell Side Partnership
We help match founders and organizations with interested private equity and investment firms, and draw on our Duke Durham based investment department to funnel promising organizations toward student-led capital.
Data Analysis
Large-Scale Parsing · Algorithmic Reporting · Trend Evaluation
Large-scale data parsing, algorithmic reporting, trend evaluation, and visualization: turning raw data into decisions clients can act on.
Across industries including Health Care, Startups, AI, Retail, Consumer Products, Education, Finance.
Why Student Led?
We reject the idea that talented students must wait until graduation to make an impact. We selectively recruit Duke's most promising students and put them to work immediately.
The advantages of being student led.
Ready to put your thinking to work?
Whether you're a DKU student who wants to learn how real consulting gets done, or an organization interested in learning more about what we can offer as a partner, here's where to start.
